Tomorrow Starts Here
Thanks to the International Date Line, Melbourne is one of the first cities in the world to experience a new business day.
This campaign for the State Government of Victoria shows how Melbourne is the city of the future, literally, and demonstrates why Melbourne is the only choice for tech and innovation companies looking to open an office in the Asia Pacific region.
The Roundtable
We launched the campaign with a world first—a seamless live-streamed, 360-degree roundtable discussion between Melbourne and Silicon Valley.
Over the course of the hour-long broadcast, viewers could literally see the city of Melbourne waking up as the Bay Area went to sleep, proving exactly why Tech City is the city of the future.
Created with Huei Yin Wong
Directed by Steven Callen
Produced by Airbag