Reclaim The Game

75% of high school students associate gambling with sport, and one child in every single classroom has a gambling problem. Gambling is being treated as a “normal” part of sport, due to gambling advertising becoming more effective and insidious than ever.

The goal of this TV campaign for the Victorian Responsible Gambling Foundation was to let parents know that their kids probably knew more about gambling than they realised.

The ad ran during the 2016 AFL Grand Final, with all of Australia watching on.