The Pleasure’s All Mine

Cherry Ripe is a legendary Aussie brand, but they hadn’t done any significant advertising since the early 90’s. The older ads were a product of their time — leaning hard into gender stereotypes and portraying women as objects of desire.

To be honest, they were all a bit yucky.

We fought hard to right the wrongs of the past, by casting a diverse group of women, while still staying true to the Cherry Ripe promise of an indulgent, empowering moment of me-time.