Bleached Coral
When Pantone announced their 2019 Colour of the Year—lush, vibrant, Living Coral—my creative partner Huei and I saw an opportunity to call out this shameless display of corporate apathy in a very public way.
Together, we crafted this rebuttal.
Our strategy wasn’t to contact Pantone directly, but to light a fire under them by contacting the people who they would listen to—creators, designers, and brands.
We wrote our own PR release, and sent it to almost everyone on the internet.
To date, our work has appeared in international publications, received support from the International Coral Reef Initiative, featured online in more than thirty countries, been exhibited in Israel, been the subject of countless fan videos, and even bamboozled a few wedding planners.
The work was shortlisted for the 2020 Beazley Designs of the Year, and was featured in the accompanying exhibition at the Design Museum in London.
Pantone has yet to respond.
Designed & Produced by Huei Yin Wong
Beazley Design of the Year 2020 / Nominee
Design Museum of Holon, Tel Aviv / Permanent Collection
Design Museum of London / Permanent Collection