The Live Egg Hunt

A Cadbury Easter is full of wonder and joy, and there’s nothing more exciting than scouring the backyard for every last egg. Unfortunately, not everyone has a backyard, let alone an Easter Bunny to fill it with expertly-hidden chocolate eggs.

So we took care of the hard stuff, and created the world’s first Easter Egg Hunt you could take part in online — and just like that, the hunt was on.

 
 

Cadbury’s most engaging social post ever.

Adfest / Bronze

Adstars / 2 x Finalist

Ciclope / Finalist

 

Created with Huei Yin Wong
Produced by Alt.VFX

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University of Melbourne - Research You Can Eat