Saving Freddo
The International Union for Conservation of Nature revealed Australia and New Zealand as the #4 and #6 worst countries in the world for animal extinctions — including nine species of critically endangered frogs.
As Australia’s most famous frog, the responsibility fell on Freddo to help save his forgotten friends.
$2 million raised for frog conservation.
One Show Asia / Finalist (Augmented Reality, Sustainable Development Goals, Digital Craft, Innovation, Interactive & Online, Mobile, Public Service & CSR)
The One Club / Bronze (Digital Craft, Interactive) / Merit (Mobile, Social)
MADC / Brand Experience & Technology Showcase
Clio Awards / Silver (Virtual/Augmented Reality), Silver (Digital/Mobile)
Created with Huei Yin Wong
Produced by Cadre Pictures